About

I am an Italian artist, designer, and art director trained in contemporary design at the University of Florence. Since 2010, I have been developing a personal, practice based methodology that merges imagination, creative autonomy, and strategic thinking. My approach moves beyond the passive use of technology: digital tools are not the source of creativity, but instruments to be consciously directed in order to generate new visual codes, original narratives, and innovative design outcomes.

My work operates at the intersection of art, contemporary design, and art direction, with a strong focus on product design ranging from fashion accessories and jewelry to furniture and experimental objects alongside visual communication and UX/UI. I work across 2D and 3D processes, combining physical materials, image-making, and digital modeling to explore transformation, hybridity, and the evolving relationship between objects, images, and contemporary visual culture.

I have exhibited internationally, including at the Venice Architecture Biennale and in major gallery contexts, and my works are held in private collections worldwide. Alongside my artistic practice, I have collaborated on the development of luxury fashion accessories for leading international brands such as Yves Saint Laurent and Chanel, contributing to projects where design quality, craftsmanship, and conceptual vision converge.

Parallel to my professional and artistic activity, I am active as a university lecturer in graphic design, photography, web design, UX/UI, and visual communication. My teaching is deeply connected to professional practice and contemporary market dynamics: I guide students in developing a solid design methodology grounded in research, experimentation, critical thinking, and creative autonomy, with the goal of forming designers capable of transversal innovation and long-term cultural impact.

Since 2019, I have been working as a freelance professional (P.IVA registered) and as creative director of an independent studio and research platform where art, design, and communication intersect. Through this activity, I collaborate with companies, institutions, and cultural organizations, developing products, visual identities, digital experiences, and art-driven projects that respond to both market needs and cultural transformation.

I believe art direction is fundamentally an act of synthesis: a space where diversity becomes value, where visual thinking creates connection, and where communication moves beyond conventional verbal language to speak through images, form, and design. Innovation, in my practice, emerges from conscious direction rather than delegation continuing the role that art and design have played for centuries as one of the highest expressions of human ingenuity.

Motto (inspired by Agnes Martin)
“To begin again is already an act of creation.”